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Building Momentum for The Hunger Games
As the countdown to Katniss continues, Lionsgate has been rolling out a deliberate marketing strategy to build momentum ahead of the first movie. Some steps, like a Super Bowl commercial and the world...
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Change and Stability in The Hunger Games Franchise
Yesterday, Lionsgate announced that director Gary Ross has decided not to return to direct the second movie in the franchise, Catching Fire. The initial reaction from many fans and fan sites, including...
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Mega-Franchise Movies Catching Fire With Existing Stories
Between the stunning conclusion to Ahsoka’s tale in The Clone Wars, the female characters on The Legend of Korra, Sandra Bullock’s take on an astronaut in dire straits in Gravity that earned box office...
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The Hunger Games Wraps on Mockingjay
With The Avengers: Age of Ultron deep into shooting in London, and Star Wars Episode VII still adapting to the ramifications of Harrison Ford’s injury, another major franchise drew its shoot to a close...
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Mockingjay: Part Two Rollout Has Begun
The Force Awakens won’t be the only blockbuster of 2015. On June 1, The Hunger Games official Twitter account shared the official movie poster, and so the science fiction franchise began its rollout...
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